How to Optimize Your Company Website
Do you want to generate more leads and ultimately convert more customers online? If so, you need to optimize your company website at all costs. Improving your site will help you to lower your bounce rates, it will help you to attract more returning visitors, and it will help you to establish your reputation as an expert in your field.
Want to find out how you can take your company website to the next level? If so, be sure to read on.
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Enhance your site’s security measures
All the hard work that you put into taking your company website to the next level will all be for nothing if the platform is ever hacked by a cybercriminal. You don’t want to waste your time, effort, money, and resources optimizing your site, which is why you need to deter online criminality at all times.
Here are a few ways you can enhance your website’s security measures.
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Keep your software scripts up-to-date
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Ensure that anybody who is granted access to the backend of your site creates a strong password for their personal portal
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Take advantage of the container security tools made available at mcafee.com whenever you migrate your website’s software to other computer environments (the cloud, for example)
Embed a blog into your site
You stand to reap a host of benefits from embedding a blog into your company website. Here are just a few of them:
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Every time you upload a blog post, you add another indexed page onto your site which in turn improves your chances of ranking higher on the SERPs
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You will drive more traffic to your website and stand a better chance of converting this traffic into leads
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Your reputation as an authority in your industry will improve greatly
Produce great content
Content marketing might not be a new concept, but it is just as important now as it ever has been in the field of online advertising. If you produce great content on a regular basis, you’ll stand a better chance of increasing your retention rates, and you’ll find it easier to establish trust with your target audience.
When you decide to take on the all-important task of improving the level of content that you produce, be sure to put the following advice into practice:
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Create content that is unique and original.
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Put a lot of time and energy into creating headlines that are going to invite your audience in.
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Ensure that your content is actionable, engaging, and thought-provoking.
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Seek to answer industry-related questions in each piece of content that you upload.
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Be accurate whenever you provide information related to your field.
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Diversify your content by uploading photos, videos, and infographics that compliment your text.
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Don’t beat around the bush — get straight to the point!
If you want to continue to attract a steady stream of customers in today’s digital climate, you need to devote your time, effort, and resources to the task of taking your company website to the next level. Put all of the advice laid out above into practice, and you’ll be sure to optimize your site in no time.
