When the internet was first invented in the 90s, it was met with mixed reactions. Many people were convinced that it was a passing fad or technology was doomed to fail. It didn’t get the respect or admiration that it deserved. However, in 2023, we can surely say that it is here to stay. The internet as we know it is stitched into the fabric of the world that we live in. Thanks to the internet, we have seen many amazing innovations arise and change the world. 

Using the internet, we have been able to communicate better, teach more people, learn more skills, start new businesses, and so much more. Among all of these innovations, we have also seen the creation, rise, and acceptance of artificial intelligence (AI). 

As the name suggests, AI has been made to mimic the human mind and create intelligence that uses a combination of software and hardware. Behind all of this is the internet. AI has advanced to the point where it is now helping individuals and businesses use the internet better. This article is going to delve into AI, its derivative machine learning, how they are being used on the internet, what their benefits are, and what the future holds for them.  

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Overview of AI and ML

When we hear the words artificial intelligence, the first thought that comes to mind is a computer program similar to Jarvis from Iron Man. While that is a perfect example of how AI can one day work, that is certainly a far more advanced version of it. 

In the simplest of terms, artificial intelligence is defined as the replication of human intelligence using a combination of computer systems and machines. It is then broken down further into machine learning (ML), deep learning (DL), and many other areas of expertise. While AI is an incredibly complex field, the best way to describe how it works is a system where huge amounts of data are combined with intelligent algorithms and iterative processing. This combination will then allow the software the learn i.e. identify trends, features, and patterns from said data. 

Machine learning is a form of AI where different algorithms are used with data to imitate or replicate the way that humans think. Similar to how human beings grow and amend their knowledge over time, machine learning does as well. As it learns more, its accuracy improves as does its effectiveness. There are two main ways that machine learning operates. 

Machine learning uses two different ways to ‘learn’: supervised and unsupervised learning. Supervised learning trains a machine learning model with a set of defined inputs and outputs which allow it to respond to certain scenarios accordingly.  Unsupervised learning attempts to do this by identifying patterns and structures buried under the surface of the input data. 

Applications of AI and LM on the internet 

It doesn’t make much sense to rave endlessly about AI and ML if we can’t back it up with real-world examples. When it comes to the internet, we have seen AI and ML being used in a variety of ways. There is a lot that these two make possible but we will pick the most common cases. 

Search Engines

SEO or search engine optimization is a phrase used to explain the process of optimizing your website so it ranks better in search results. The higher you rank, the better your user engagement will be. Google Search and Microsoft Bing use a combination of ML and AI to offer results based on a digital checklist that they use to analyze each website. 

Moreover, the search engines see which sort of content is getting the most views and interactions boosting its visibility. In order to remain competitive, websites are being optimized to rank better so more leads are generated, more sales come in, and a multitude of visitors come to your website. When using AT&T internet, this entire experience becomes effortless and almost too good to be true. 


The best examples of using AI for personalization can be seen with e-commerce. Using AI and ML, an e-commerce business can show customers products that are based on browsing and purchase history. This creates a custom experience tailored to each person visiting. This can directly result in a better customer experience, an increase in sales, and also create a deeper sense of loyalty to the brand. 

Content Creation

In 2023, AI and content creation go hand-in-hand. There are several different ways for you to use AI to create content that is better quality, more intuitive, and smarter. Tools such as Copy.Ai or ChatGPT can write scripts for videos for YouTube, TikTok, Facebook, and Instagram. This saves you the time needed to do such a task. It can help you write blogs, articles, social media posts, and a lot more. Many of these tools use an AI component known as natural language processing combined with machine learning. As a result, they create content that is based on the requirements fed into them. 

Chat Bots

Have you ever visited a website and a popup appears in the corner asking you if you need any help? That isn’t an actual person speaking to you, it is AI. Using an AI chatbot, it has become possible for the software to answer queries and complaints. Based on the input the user is giving, the AI chatbot can generate responses to solve problems or provide information. 

Fraud Detection

The finance industry uses AI to prevent and catch fraud. Using AI, they are constantly scanning thousands of transactions being made at any given time. The moment a suspicious transaction appears, the AI catches it. This is incredibly accurate, goes on 24/7, and has proven to be a godsend for fraud prevention. 

Benefits of AI and ML on the internet 

The benefits of using AI and ML on the internet include, but are not limited to:

Improved accuracy

Using AI, the process of data analysis, prediction, forecasting, automation, and natural language processing has become more accurate. AI can swiftly, accurately, and effectively process large data sets. This generates insights and recognizes patterns and trends that humans might not be able to identify. AI can automate repetitive processes and save time and money. Moreover, it will only do what it is told to, just as it is required to do.  

Informed Decisions

AI has the capacity to generate insights from data. These insights allow organizations to make more informed decisions using real-world data. This allows for more precise decisions that can yield much better results than other forms of decisions making.


Artificial intelligence has proven to be one of the most powerful tools of the modern age. It is right up there with the wheel, fire, and sliced bread. By using AI, we have seen the world become smarter and more efficient and found ways to add more value to ourselves and those around us. The internet, which powers AI, has also seen AI being used to make the experience of the internet better. By creating tailored experiences, offerings smarter results, and preventing fraud among others uses, AI and the internet are a match made in heaven. 

It exists in all areas of our lives and continues to improve the overall standard of living. It is also incredibly accessible to everyone meaning that someone with a computer and internet connection can leverage the power of AI and ML to their benefit. To begin your journey with AI, get in touch with the good people at AT&T to start using their world-class services. To get started, call now!

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