Trying to Beta Test Your New App? Consider These Helpful Tips For Success
Developing a popular and glitch-free app is usually one of the main priorities a business owner has. Long gone are the days of traditional marketing methods like newspaper ads and flyers. Modern consumers want technologically advanced tools that offer them the ability to connect with businesses with the press of a button.
Once you have a new app in hand, the next step is to test it out before deploying it. A recent study found that nearly 45 percent of the errors an app has are found by consumers. While you can find and fix a considerable amount of errors with Linux performance monitoring tools, you shouldn’t underestimate the power of beta testing.
If a user has a bad experience with your app, it will be hard to convert them into an actual customer. This is why properly beta testing an app before deployment is so important.
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Here are some of the things you need to consider when trying to conduct a successful beta test of your new app.
Using Closed Beta Tests Can Be Extremely Beneficial
One of the first decisions you have to make before beta testing your app is whether you want to use an open or closed testing model. Some people think that allowing the maximum amount of users to test out their app in an open model is the best option. The truth is that a closed test with an audience of no more than 200 users can provide you with more precise information.
The more user data you have to sort through after an open beta test, the harder you will find it to definitively capture what people liked and didn’t like about the app. One of the best ways to get the maximum amount of information out of the beta testing process is by running a series of tests.
For instance, you can run a closed beta test with a smaller audience first and then open the testing up to a few thousand users. The information you get from these series of beta tests will allow you to completely optimize your app before launch.
Finding The Right Beta Testers Will Require a Great Deal of Effort
Attempting to source all of your beta testers from social media or email marketing campaigns can create less than stellar results. Ideally, you want to source testers from a number of different channels. By doing this, you can create a diverse group for the task at hand.
Having this type of diversity allows you to find out more about how different demographics interact with your app. Limiting diversity can lead to you pigeon holing your app. This will usually lead to less ad revenue and user engagement levels, which is why you need to focus on creating an eclectic mix of testers.
Don’t Ignore Bad User Feedback
Some app developers and business owners fail to realize just how important the feedback they receive from beta testers can be. Only listening to the positive feedback from testers is a bad idea. If you are receiving the same negative feedback from multiple beta testers, you need to pay attention.
Ignoring this bad feedback may lead to you putting out an app that is glitchy and unreliable. Rushing to get a new app released should be avoided due to the problems it can create. Taking your time. Optimizing your app with beta tester’s feedback is essential in the long-term success of your app.
Working with an experienced app developer is essential when trying to get the most out of the beta testing process.
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